Design teams who felt Fray's need
Designed for Designers Who Move Fast
Fray integrates directly with your workflow to eliminate blockers, speed up iteration, and support better creative decisions—without ever slowing you down.
Fully Figma-integrated
Fray fits right into your Figma workflow, one-click import & export so you can iterate without context switching.
Now, iteration takes seconds
Generate multiple layout variations instantly, move ahead with confidence.
No more blank canvas syndrome
Stop starting from scratch. Fray gives you unique layout ideas instantly under a minute.
Leverage your existing design system
Fray uses your design tokens and components to generate layouts that stay on-brand.
ChatGPT
Understands prompts, not design
Great at generating text—but has no awareness of layout, structure, or user flow.
No visual intelligence
Can’t interpret frames, components, spacing, or any visual hierarchy.
High effort, low context
Needs overly detailed instructions every time—no memory, no design logic.
Built for text, not for creatives
Helpful for brainstorming, but not usable for real visual design work.
Understands your layouts
Fray sees design like a designer—structure, flow, and intent are all part of the conversation.
Knows your design system
It works with your existing tokens, components, and spacing. No rebuilds. No hacks.
Minimal input, smart output
Give Fray one clear prompt—it responds with usable, on-brand layouts instantly.
Designed for designers
Fray is built to think in visuals, not paragraphs—finally, an AI that speaks design and connects with Figma.
You’re juggling feedback, aligning with PMs, answering devs, and racing deadlines. But great design doesn’t come from rushing—it comes from iterations. And that’s the one thing no one has time for anymore.
At Bricx, we worked on dozens of real projects and fully embraced AI. We built internal systems that helped us design 10x faster. When we shared a few of those systems on LinkedIn, they went viral. Thousands of designers responded—design leads, VPs, and directors from some of the world’s best teams reached out. Turns out, everyone’s facing the same issues.
Designed by Bricx